If you have started a new enterprise and need a logo it can be tempting to brush over this crucial step in your marketing plan just so you can get going with other business activities. While it is true that some logos need not be complex or time-consuming, you should always take the time to consider the following.
- What is your overall branding strategy? This includes thinking about the target market and things like what colours and fonts will be allowed in your marketing materials. You may like to use the same or matching fonts, colours, patterns or other elements within your logo across your other branding materials, like stationery, banners, flyers etc.
- What are the most important themes, elements, impressions and words your logo needs to engender?
- How will the logo be used and who will need to know how to use the various image formats the logo designer will create?
- Do you need to logo to look different to any other logos (eg. for trademark purposes)? If so you may need to do some research or involve a trademark agent like Jacqui Pryor before settling on your logo design.
In some cases it is best to let a professional do the work for you. If you are looking for a logo designer based near Brisbane in Queensland, please take a look at www.greensladecreations.com.au.
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Written by Amanda Greenslade.